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Digital Marketing

Digital marketing is a broad all encompassing term, but what does it really mean?  

Digital marketing is defined as the use of digital channels to promote a product or service. The goal of this approach is to connect with customers online - the place where they spend the most time seeking information or entertainment.

With a combined 25+ years of experience in marketing, our team has worked with hundreds of businesses of all sizes and supported them in their growth and development. Through thousands of hours of work, we have developed an intimate knowledge of e-commerce, email marketing, website design and development, social media and search engine advertising.

Below you'll find a list of services we regularly offer:

  • Website Design
    Your website homepage is like your elevator pitch. It needs to catch people's attention, and give people a quick sense of what services or products you're offering right away. And your website design needs to be visually appealing and feel fresh, with up-to-date details on business hours, contact information, services, staff etc. But keeping your website up to date can be hard when you don't understand how to use your website platform. We have many clients come to us with sites built on Wordpress, Joomla or Squarespace who struggle to even change a phone number on their website. But how do they expect to represent their business accurately online when they are unable to make even the most basic changes to their websites? The best way to ensure you keep your site up to date is to build on a user friendly platform that you'll feel confident updating. Wix is a user friendly CMS (content management system) that makes maintaining your business website a dream. Let us design and create your Wix website and afterwards we'll teach you how to manage it and make changes. We're Wix Partners, which means we've built countless Wix websites for businesses large and small. We take the stress out of website design projects, walking you through the process with ease. Our website developers understand how to design your site in a way that appeals to your customers with visuals and layout that makes navigation easy and branding that is tailored to your business. We're also here to make sure you get the most out of your Wix membership. Want to get started with creating a new website for your business? Contact us today.
  • E-Commerce
    There has never been a better (and more important time) to take your business online. With more and more people getting comfortable shopping in this way, if your products aren't available online you're simply missing out on sales. By all accounts, the pandemic has changed peoples shopping habits permanently. By 2020, Statistics Canada noted that online shopping had doubled, and these numbers have only increased in the past two years. Due to all the lockdowns we've had to endure, people have become more and more creative at shopping online, becoming fully accustomed to tactics like curbside pickup, buying groceries online, pre-ordering online ... the list goes on. ​ Our web designers are e-Commerce experts. We'll assess your business and products and design the perfect e-Commerce store to compliment your website and brand. Once your online store is ready, we'll teach you to upload new products and manage your shop. Get started selling online today!
  • Writing and Messaging
    If you're looking to clean up the copywriting on your website, create an advertising campagin or some marketing materials that will really pop, our copywriters and content creators are at your service. We'll discuss your goals and then craft your message with professional copywriting that will take your business to the next level. Our specialties: website content, sales pages, business plans, blog posts and proposal writing. Ready to get started? Get in touch.
  • Digital Marketing
    Digital marketing is a broad all encompassing term, but what does it really mean? Digital marketing is defined as the use of digital channels to promote a product or service. The goal of this approach is to connect with customers online - the place where they spend the most time seeking information or entertainment. Digital marketing is a broad practice, simply because there are so many online channels available. Posting on social media is a form of digital marketing, as is email marketing and blogging, social media and search engine advertising, webinars, e-Commerce. Together, the promotional content on these various platforms forms a cohesive online marketing strategy. Need help with your digital marketing journey? We'll meet you exactly where you are and help train you on next steps for getting your business more traffic and customers online. Get in touch for a free consultation!
  • Talk about your Goals
    Nothing makes us happier than talking about your business! Come chat with us.W e'll take advantage of our board room and massive white board and ensure you walk away with actionable items to drive your business forward. Our focus can include: better messaging, hitting sales goals, learning to sell, general marketing, best practices, defining your brand essence and more. Ready to get clear on your business goals? Let's set up a chat.
  • Social Media and Search Engine Advertising
    Social media advertising is a powerful way of connecting with future customers and reaching your target demographic. Social media advertising also incredibly affordable when compared to traditional advertising methods like radio and print. Our digital marketing specialists can set up Facebook and Instagram ads, create effective audiences and boost your business and sales. And if you want to learn how to do it, we'll train you in a one-on-one session. You can also check out our webinars for training on how to manage your own social media and search engine advertising. Want to get started? Get in touch!

Our Skills 

  • Website Design

  • E-Commerce

  • Search Engine Optimization

  • Social Media Advertising

  • Branding

  • Copywriting

  • Communications Strategy

  • Content Development

  • Social Media Strategy

  • Photography

Ready to take your digital marketing to the next level?
 

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