2 Exercises to Help You Define Your Brand!

Cat's Cove works with businesses to help them get clarity on their brand, but this time we needed help defining our brand!

Cat’s Cove was having a social media problem.

Yes, we are a social media company, but even we run into problems with our own accounts.

We were making a ton of social media content, but it just didn’t feel right.

The content was fine, but something was missing.

It was time to start treating Cat’s Cove Communications like a client. It was time to dig deep into our branding.

As a boutique marketing firm we help small businesses with branding all the time, but we hadn’t talked about our own brand in ages.

We had to talk to ourselves like a branding client.

Here are a few exercises we did to help get clarity on our brand, that we recommend you try if you're feeling the same way.

1. Choose 3-5 words that define your brand.

Pull up a list of adjectives and choose 3 to 5 that represent your brand (or what you’d like it to be!). A few of our words were: supportive, and inspiring. On our Resource Page, you’ll find our brand values worksheet to help you get started.

2. Write a sentence about how your ideal client views each of your branding words.

Once you’ve chosen brand words, get specific. Words can be illustrated a lot of different ways - write a couple of sentences in your client’s voice about how they would describe that word.

For example, one of the words Toby told us was confidence. Confidence can look a lot of different ways. Dove uses confidence to define their brand. So does Harley Davidson. It looks very different in those two brands. Are you going for a quiet, clean, stripped back confidence like Dove ? Or a rugged, masculine confidence like Harley Davidson?

Think about your ideal client and what colours, feelings and tone they would use to illustrate confidence (or whatever words YOU have chosen)

Having a consistent brand can really help your small business grow.

The strongest brands have personality - consistent and relatable personality. They consistently embody a feeling, and as a result attract and retain loyal customers. By taking a little bit of time to craft your brand personality, you are making your content creation easier and your small business brand irresistible.