Your Business Resource Library

Digital marketing resources for your business

Friday. It feels a little different than it did a few weeks ago, doesn't it? Over the past few weeks, we’ve been sharing tips and resources to help you work on your business during this period of COVID-19 business closures, slow-downs, and remote work.

We’ve created this post as a library, to house all of the resources we’ve shared in one helpful place!

Here are the topics we’ve covered so far + free downloadables for quick reference.

1. How to Grow Your Online Community During COVID-19

One of the best things you can do to future-proof your business is to focus on building visibility and connection on your social media accounts. You have a captive audience right now and everyone is looking for community and connection. Here is a checklist list of quick and easy things you can do every day on social media that will help you grow your loyalty, connection, and community.

2. Google My Business: Getting Found Online and Getting Google to Help you!

By adding a few key elements to your Google My Business profile, you will increase the likelihood that Google will show your business in local search results and help you get found online by your ideal client.

Click here for your Google My Business optimization checklist.

3. Your Daily, 30-minute Social Media Engagement Strategy:

Did you know you can build your online relationships, engage with your audience, and further your reach beyond your existing followers all in just 30 minutes per day?! You can, and here’s how. Take a look at our downloadable checklist on how you can build community engagement online for 30 minutes a day.

4. Three Ways to Get Human Connection on Instagram:

Connect with and grow your Instagram audience through direct messaging! Here are three quick and easy ways to do it.

5. One-Day Marketing Projects:

This is your opportunity to finally complete those marketing and/or client development initiatives you've been pushing off for so long. Here are six marketing projects you can complete in one day (one day each!).

6. The Super Simple TAB Method for Branded Photography

When thinking about taking photos for your brand, we recommend using the mnemonic T-A-B: Think-Act-Brand. Think means asking yourself about what kind of photo you want to take before you take the shot.  When you Act, you are keeping in mind the technical details like lighting and composition. Branding is all about the consistent editing that keeps your photos on brand.  Want to know more?  Click here to check out our T-A-B cheatsheet.

7. Ecommerce in a Day!

The pandemic has put into sharp focus a trend that has been building for a while: online shopping is a big deal. Don’t take our word for it. According to studies conducted at Statista, digital dollars spent through e-commerce has almost doubled in Canada over the last four years. Before the pandemic hit, e-commerce was trending to have 9.1% growth in 2020. Now, more than ever, finding ways to sell your products online is a good idea. There are so many options for e-commerce that can quickly begin to feel overwhelming, so we put together an E-Book that breaks down a few options for you that you can create and have up-and-running in LESS THAN A DAY.

8. Business Journaling Exercise

If you are at a crossroads in your small business and you want to find clarity on what direction you should take, try this business journaling exercise.

Marie Forleo suggested this journaling exercise to Cathy when Cathy was taking part in B-School. After completing it, Cat came up with a whole new idea that she had never even considered before. And ultimately, she adopted that idea and that one idea is what has made Cat's Cove Communications what it is today.