Want to make the Facebook Algorithm work for you? The Facebook algorithm is made up of ranking signals that tell Facebook what content is...

Hello, my name is Cathy and I have Zoom Fatigue. I am...fatigued by Zoom. Zoom staff meetings. Zoom conference calls. Zoom backdrops....

Community engagement means connecting with others beyond your own posts. This approach builds online relationships, engages with your...

EBOOK The pandemic has put into sharp focus a trend that has been building for a while: online shopping is a big deal. Don’t take our...

A lot of businesses ask us, “should I focus my attention on getting a website up and running or on my social media presence?” Ideally,...

You guys, Cathy talked one-on-one on the phone with Marie Forleo. Yeah, this Marie Forleo. Well, it was on a conference call. And Cathy...

We know the challenge: you know that on social media people like to see the faces behind the brand, but you don't have time to spend all...

So you see the value in building your social media presence and nurturing your audience. You want to post weekly, maybe even daily, but...

Sasha, here. In the past week, I have made the following items from scratch: Two dozen bagels Four loaves of sandwich bread One dozen...

Now, more than ever, customers want to support their friends. So, how do you grow your network of friends over social media? Just like...

Do you ever get stuck, wondering what else you can post about? An important part of your social media strategy should be providing value...

We often get questions about the algorithm. Businesses want to know how to “beat” or “hack” or “trick” the algorithm. You want to know...

And that includes my husband/father to my children/business partner. Yep. Toby is an extrovert to the core. He thrives off human contact...

Wondering if you should focus on your website OR on your social media? It depends on your business goals. In this week's video, Cat and...

It's time to start selling online. COVID-19 has taught us that in order to stay connected to our market, we have to get online - and that...

Bonnie, here. See that black polka dot bag? That’s my work bag. It’s part tote, part cooler pack - all awesome. The other day my husband...

We’ve been profiling all sorts of businesses this week and celebrating their innovation to serve their customers. Through this program,...

We’ve been so impressed by the small biz owners, that we want to celebrate them. Shout outs to ALL THE BEAUTIFUL THINGS! When we all...

“Innovation is the ability to see change as an opportunity, not a threat.” ~Steve Jobs Holy, Mackinaw! We’ve been watching alllllllll the...

So many food services have really upped their digital game and found ways to connect with their audience. Here are shout-outs to a few...